The social gaming craze may have calmed down from those heady days, but the companies active in that sector continue to generate substantial revenues through micro-transactions, in-game advertising or secondary marketplaces.

There are a number of reasons for this, but going back to the social casino craze of 2012-2013, it is strongly linked with social and casual gaming and the ability to extend player values through engagement and gameplay. Gamification is a term that is and continues to be widely used in the online gaming and betting industry.

Gamification will also grow in popularity as it becomes even more localized and captures more of consumers’ attention and screen time. Gamification features will keep expanding in 2024 and Soft2Bet will continue to customize them to players’ preferences in their individual markets. Gamification will expand further in 2024 and become hyper-localized Soft2Bet has experienced significant growth in 2023 and as the year draws to a close, we look into the trends that are likely to dominate the iGaming sector in 2024.

Casino trends 2023